Her store’s ‘You-nique’

Published 12:00 am Tuesday, December 22, 2009

Each person — his or her shape, size and style — is unique, and it’s that exact concept DeAnna Mortensen hopes to capitalize on with her new store, Younique Boutique.

Mortensen, a 15-year veteran of the retail trade, also has a store of the same name in Enterprise and offers an array of “boutique-style clothing without the typical boutique price tag.”

“Most boutiques are going to feature skinny mannequins and clothes for a skinny perfect girl,” Mortensen said. “Not mine. I feature realistic sizes with realistic price tags. We’re not overpriced or undersized.”

And she said she felt Andalusia was a perfect fit for her store.

“I used to live in Mobile and would come through Andalusia,” she said. “The store’s concept worked well in Enterprise, so when I began to look to expand, I noticed that Covington County has more high schools in a 20-mile radius than anywhere else — which means more high school girls.

“But don’t think that’s the only market we cater to,” she said. “We also offer a trendy selection for all women.”

Brands include MEK denim, Miss Me and !iT jeans, Big Buddha purses, as well as shoes and accessories.

The store is located on the Martin Luther King Expressway in the Domino’s Pizza shopping center and is open 11 a.m. to 6 p.m. Tuesday through Saturday.