Local merchants have spent the majority of the week gearing up for tomorrow’s Black Friday sales.

The day is coined the busiest shopping day of the year and brings much-needed revenue for merchants and tax revenues to cities.

JCPenney manager Dennis Cockrell said Black Friday sets the tone for the entire holiday season.

“It’s by far the biggest day of the year,” he said. “The fourth quarter can bring up to 60 percent of the sales and profits for the year.”

Goody’s supervisor Stephanie Kelley agreed.

“Black Friday will definitely help us,” she said. “But with all the sales, it’s sure to help.”

Cockrell said the store will open at 3:30 a.m. and doorbusters will run until 1 p.m.

“We’ll also have ‘Big Buys’ will be good all days on Friday,” he said. “Then we’ll have coupons that will be good at 2 p.m.”

Factory Connection manager Stephanie Skipper said store will open at 7 a.m. to accommodate larger crowds.

“We’ll have doorbusters all day long,” she said.

At Goody’s doors will open at 6 a.m.

“We’ll have early bird specials from 6 a.m. until 1 p.m.,” Kelley said. “Then, we’ll have our regular after-Thanksgiving sale after that.”

Walmart opened its doors last night at 10 for toys and other items, and at midnight for special electronic specials.