It’s a red rose kind of holiday, and one for which Alan Cotton, owner of Alan Cotton’s Florist, has been preparing since Christmas. Cotton expects to be extra busy today, delivering flowers that go to the workplace, and taking orders for Saturday.

“Ordering early is always better,” he said.

Meredith’s Miracles still has a number of treats, including their signature sundaes, available at the Valentine store, located on the court square. Many of the baked items available were custom made by Ellen Foreman.

This Valentine’s Day is predicted to be a big one.

According to the National Retail Federation’s Valentine’s Day Consumer Spending Survey conducted by Prosper Insights and Analytics, the average person celebrating Valentine’s Day will spend approximately $142.31 on items such as candy, flowers, apparel and more. That total is up from $133.91 last year.

Overall, spending is forecast to reach $18.9 billion.

“It’s encouraging to see consumers show interest in spending on gifts on Valentine’s Day-related merchandise – a good sign for consumer sentiment as we head into 2015,” said NRF President Matthew Shay. “Hoping to draw in eager shoppers, retailers will offer unique promotions on gifts, meal options at restaurants and even experiences.”

The majority of those making purchases are expected to buy candy.

More than 37 percent is expected to buy flowers, and 35.1 percent will have a special night out.