Parents and teens may not agree on much, but they agree that clothes shopping together is an unhappy chore. According to a new survey conducted on behalf of Ebates, both parents and teens anticipate that they will feel the most tension when shopping for clothing together this back to school season.

The national survey, conducted online by Propeller Insights on behalf of Ebates in June 2016, was fielded among 1,024 adults and 501 teens. In terms of general back to school shopping stress, for parents, it’s money; for teens, it’s not being able to find the stuff they want:

 

What adults dread most about back to school shopping:

• Not being able to afford everything (46 percent)

• Not being able to find what I need (45 percent)

• Waiting in line (44 percent)

 

What teens dread most about back to school shopping:

• Not being able to find what I need (60 percent)

• Not agreeing with my parent (43 percent)

• Not being able to afford everything (43 percent)

 

Both parents and teens anticipate the most tension when shopping for stylish name-brand clothing (52 percent), off-brand clothing essentials (20 percent) and technology (16 percent) this back to school season.

This tension around clothes shopping may be due to the fact that a full half of teens (50 percent) admitted to feeling embarrassed by a clothing-related purchase their parents made last year.

 

Communication is key

While navigating the careful negotiations of back to school shopping, there are a few sayings that parents and teen are not looking forward to hearing.

 

Parents are dreading these classics:

• “I have to have it—literally everyone has one.” (49 percent)

• “I promise I won’t ask for anything else.” (45 percent)

• “My teacher told me we need one.” (42 percent)

 

Teens, meanwhile, are getting eye rolls ready for these:

• “We can’t afford that one. Let’s get this one instead.” (50 percent)

• “Don’t you already have one of those?” (44 percent)

• “You don’t have an unlimited budget. Spend it wisely.” (24 percent)