J.R.’s Lawnmower Shop owner Joe Richburg never wants publicity for what he does, but when he heard that three of this year’s six Cancer Freeze recipients were people with ties to Opp, he had to do something special.

Richburg knows Opp’s Robin Spurlin – they have served together on the Opp and Covington County Chamber of Commerce board; Lilly Matt, who he said comes by the store each week to give him a hug; and Kevin Crawford, the grandson of one of his employees.

“We donated a golf cart,” he said. “It’s pretty new.”

For a schedule of Saturday’s Cancer Freeze events, click here.

Richburg said it’s a 2011 Yamaha 48-volt with a new battery.

Ralph Hester with Extreme Graphics put all the names of the recipients of Cancer Freeze on it.

Richburg said they decked out the golf cart as if it were for one of his customers.

He put SS hubcaps on the tires and painted it purple.

Richburg said he wanted to support Cancer Freeze because it “comes right back to our community.”

“It’s a great thing the Davidsons are doing,” he said of the event’s founders, Caleb and Jennifer Davidson.

Richburg himself has been touched by cancer.

“I lost my mother to cancer,” he said.

Richburg said the golf cart is going to be put on the auction block.

“It has a reserve that has to be met,” he said. “If it’s not met, Mrs. Davidson will sell tickets for a chance to win it after Cancer Freeze.”

Richburg said it’s just his “little way of showing appreciation for what they are doing.”

“This isn’t about us getting publicity,” he said. “It’s about raising money for these people who are affected by cancer.”