Florala finds its ‘mojo’ with outdoor apparel company

Published 11:56 am Thursday, November 11, 2021

Florala Mayor Terry Holley announced last Thursday that a new industry will be locating in the city bringing with it about 25 jobs.

Mojo Sportswear will bring an assembly and distribution center to the former Green Energy site, north of the city. Holley said the announcement by Mojo Sportswear is the latest in good news for the city.

“We have been talking with MoJo Sportswear for some time and are pleased that they have decided to locate their assembly and distribution center in the former Green Energy site north of town. Florala has been experiencing a renaissance lately with 27 new businesses locating in town and MoJo Sportswear is just the kind of industry Florala needs to continue our growth,” he said.

MoJo Sportswear located in Florala after they sold their facility in Defuniak, Florida. In looking at relocation sites, David Harrison, president of MoJo Sportswear said, “We looked to Florala because of the pricing opportunities for companies like ours. We were able to come to a community in an ideal location to finish and distribute our products. We have everything we need and the people of Florala could not be nicer or more helpful and have made us feel right at home.”

Mojo Sportswear Company produces upscale, versatile apparel. Every garment is developed using the company’s collective 30-plus years of experience in the active outdoor clothing business.

“Our relentless research on and off the water culminated in the creation of a new kind of line that appeals to today’s active lifestyle. With every garment produced, MSC sets a new standard in an industry known for its functionality and durability, on and offshore. Beginning with a mission to build the most comfortable, durable, and versatile sport-fishing apparel line in the world, MSC is the new leader in functional fashion, fit, and style,” according to the company’s website.

MoJo Sportswear intends to hire about 25 people when in full operation and believes their move to Florala could just be the beginning of companies locating in the area.

“This is a perfect example of economic development for rural communities,” said Rick Clifton, president, and CEO of the Covington County Economic Development Commission. “We have the land and facilities to provide companies with the access and workforce they need at a fair, competitive price.”